Banish brassiness in blonde, lightened (including brunette), and even grey hair with this sulphate-free purple shampoo. Featuring deep violet pigments to counteract unwanted yellow and orange tones. The gentle cleansing, tone-correcting formula is specially designed to maintain cool tones in between salon appointments while enhancing colour depth and dimension. ArganID™ technology helps repair hair from the inside out while sealing the cuticle to impart brilliant shine. Colour-safe. Sulphate, phosphate, and paraben-free.